Wuliang Huo Bao Flamma is a core self-operated brand of small-bottle liquor within the 1+4 strategic brands of the Wuliangye series. It targets young and new middle-class elites born in the 80s and 90s and is designed with “light socialization” as its main application scenario.
Quality and Brewing Process: Huo Bao Flamma benefits from Yibin’s unique climate and ecological environment, rich in rare minerals essential for winemaking, and conducive to the survival of winemaking microorganisms. The brand follows the tradition of Wuliang brewing, using wheat, rice, glutinous rice, sorghum, and corn as raw materials. In response to modern family drinking preferences, it employs solid-state fermentation of pure grains.
Taste Innovation: Huo Bao Flamma underwent extensive research, with over 3000 taste studies and multiple extractions and screenings from tens of thousands of cellars. As a result, Wuliangye company boldly developed a rare 58° Baijiu, which stands out by being sweeter, softer, and mellower compared to most Baijius on the market.
Design Concept: Wuliangye Company collaborated with a team of famous domestic packaging designers to create innovative and customized packaging for young consumers. The appearance design looks modern and vibrant, adhering to the concept of “Let Every Toast Be A Charm Boost.”
Overall, Wuliang Huo Bao Flamma caters to a specific target audience with its small-bottle liquor offering and aims to provide a distinct and enjoyable drinking experience, characterized by its unique taste and appealing packaging.