Bai Jia Yan is one of the “1+4” strategic self-operated brands of Wuliangye Company, closely related to the brewing process of Wuliangye, representing its quality. It is a pure grain baijiu without any essence, positioned as a middle and low-end product to enter the low-end Baijiu market. The name “Bai Jia Yan” refers to a large-scale banquet attended by hundreds of families, a traditional and ancient folk culture in some Chinese provinces where thousands of people gather to enjoy a reunion dinner, expressing good wishes for the coming year.
The packaging of Bai Jia Yan retains the style of the original Wuliangye bottle, with red festive colors dominating. The outer packaging features a novel design of the God of Wealth, making it suitable for family banquets, such as wedding banquets or birthday gatherings, as well as gifts for relatives and friends.
Tasting notes describe Bai Jia Yan as clear and transparent, emitting a strong and tangy aroma upon opening. After drinking, the fragrance lingers in the cup. The baijiu is described as soft, luscious, full-bodied, and boasting a unique style.
Overall, Bai Jia Yan extends the reach of Wuliangye into the lower-end Baijiu market, offering a pure grain brewing product that represents the essence of the Wuliangye brand. Its association with traditional folk culture and distinctive packaging design make it suitable for celebratory occasions and gifting.