White Claw is a brand of hard seltzer, which is an alcoholic beverage that combines carbonated water, alcohol, and flavoring. It gained popularity in the United States, particularly among young adults, for its light and refreshing taste. White Claw was introduced by Mark Anthony Brands in 2016 and has since become one of the leading brands in the hard seltzer market.
The beverage is known for being low in calories and sugar compared to traditional alcoholic drinks. It comes in various flavors, such as black cherry, mango, lime, and raspberry. The popularity of White Claw and other hard seltzer brands has contributed to the overall growth of the hard seltzer market, transforming drinking preferences for some consumers.