Chum Churum Original Soju is a popular Korean distilled spirit known as “soju.” Soju is the most widely consumed alcoholic beverage in South Korea and is a clear, colorless liquor with a relatively high alcohol content, typically around 16-25% alcohol by volume (ABV).
Chum Churum Original Soju is produced by the Lotte Liquor company, and it is one of the well-known brands of soju in South Korea. It is often referred to as “Korean vodka” due to its neutral taste and versatility in mixing with various beverages and flavors.
The flavor profile of Chum Churum Original Soju is typically clean, crisp, and slightly sweet, with a smooth and easy-drinking character. It is commonly enjoyed straight or mixed with other drinks like fruit juices or soda, creating popular cocktails such as “soju bombs” or “somaek” (soju mixed with beer).
Due to its mild taste and relatively low price, Chum Churum Original Soju is a favorite among young adults and is frequently consumed during social gatherings and meals in South Korea.